Baxters North America Expands Plant-based Offeringto Include Globally-inspired Rice

New to our growing selection of internationally-inspired sides, our Plant-based Rice varieties deliver on-trend, global flavors in three exciting varieties: Indian Style Curry Brown Basmati with Lentils, Moroccan Style Brown Rice with Chickpeas, and Chimichurri Brown Rice with Quinoa. Also new, our delicate rice varieties – Jasmine Rice, White Basmati Rice, and Organic Brown Basmati Rice.

Today’s health-minded consumers are looking for wholesome, clean foods they can feel good about. They also want convenience. Our products deliver both. Packaged in single-serve, microwaveable pouches, customers just heat and serve, then enjoy high-quality goodness and great flavor in just moments. These exciting new SKUs join our existing family of conventional and organic RTE rice varieties.

Our complete offering of single-serve, RTE products are designed to deliver innovative, on-trend solutions for competitive brands that want to be top shelf in today’s hottest categories.